MOUNTAIN VIEW, Calif. (AP) -- LinkedIn Corp. recently released a redesigned mobile application for the iPhone and other devices running on Android software as part of the company's move to give its 225 million accountholders more reasons to visit its online professional networking service more frequently and to linger for longer periods. If it can accomplish that goal, LinkedIn reasons that it should be able to sell more ads and boost its revenue.
Although the revamped app has only been out for two weeks, analysts are already wondering if it is luring in more traffic and changing the way people interact with LinkedIn's service. LinkedIn CEO Jeff Weiner discussed the early response to the new app Thursday in response to a question on a conference call about the company's first-quarter earnings.
QUESTION: You significantly upgraded the user interface for your app during the quarter. I want to see what you're seeing as a result of that.
ANSWER: Yeah. We mentioned earlier social gestures, commenting, liking and that kind of stuff is up about 40 percent, and I think, directionally, that's indicative of the response that we're seeing in the marketplace.
This is the highest rated stand-alone application that we've offered thus far to date, about four stars, and we're seeing a very positive response there. And it's early days, you know, we just launched in the last couple of weeks. It's also worth noting that it's not just on the engagement, but also the performance of the app in terms of speed, and we've seen material improvements there across the board ? the (content) stream, the inbox, our search capability. So it's really just improved across the board and we've been very pleased with the market's response thus far.
Source: http://news.yahoo.com/call-linkedin-ceo-jeff-weiner-011105303.html
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